One product, and a warehouse we walk through every day.
atomera is an Australian brand with a single product: a daily iron capsule built to be simple enough that taking it doesn't become a decision. One a day, with breakfast, and nothing to work out.
It started as a conversation that kept happening
Family. Friends. People on the warehouse floor. The same thing over and over — a supplement bought with every intention of taking it, and the bottle still two-thirds full in the cupboard six weeks later.
Nobody in that story was doing anything wrong. A supplement only does anything if you keep taking it, and keeping at it is a design problem at least as much as a formulation one.
So the brief was short. One capsule. With breakfast. No second bottle, no separate vitamin C tablet, no timing rules to get wrong.
Designed with women in mind first
Iron requirements are higher for women through menstruation, pregnancy and breastfeeding, so women are the people most often advised to take it. That's the experience the formula was built around — and the reason the dose sits above the 18 mg a day recommended intake for women aged 19 to 50, rather than the 8 mg for men.
It isn't only for women. But that's who we had in mind, and whose feedback we listen to first.
@atomera.au
We started at the other end of the supply chain
Most brands make a product and then go looking for someone to ship it. We already had the warehouse. atomera is formulated and packed in New South Wales, and picked and dispatched from our own floor in Rosebery.
That isn't a line for the website. It's why the dispatch cut-off is real, why we can answer a question about your order without raising a ticket somewhere else, and why quality control isn't something we outsource and hope about.
- Capsule shell Hypromellose, a plant-based cellulose.
- Formulated and packed in NSW Made here, not imported and relabelled. We can walk to the people who make it.
- Shipped from our own floor Orders placed before 12:30pm AEST/AEDT go out the same day, with free shipping Australia-wide.
- One team, start to finish When something goes wrong with an order, the person who fixes it is in the same building as the person who packed it.
Vision, mission, values
Vision
The boring outcome is the one we're after: someone takes it, finishes the bottle, and reorders because it fitted into their morning. Nothing more dramatic than that.
Mission
One product, done properly. We'd rather make a single formula we can defend than a shelf of them — every choice, from the iron form to the capsule shell, is there for a reason we can explain.
Values
Show the working. Independent accredited lab testing on every batch for heavy metals, microbial load and culture count, the certificate of analysis for your batch on request, and an evidence page that includes the studies that went against us.
It all happens in one building
Formulated in New South Wales, packed in New South Wales, and shipped from our own warehouse in Rosebery. There is no third-party queue between you and the people who made it — and if you ever want to know who packed your bottle, we can tell you.
Start with one bottle.
Free shipping Australia-wide, and a refund if it isn't for you.
ALWAYS READ THE LABEL AND FOLLOW THE DIRECTIONS FOR USE. Not for the treatment of iron deficiency conditions. Vitamin and mineral supplements should not replace a balanced diet.